Audi Sportscar Experience
Client: Audi
Agency: d-side group
Overview / Objectives
- Test days for the Audi TT, RS4, S6 and S8
- Test the cutting-edge sporting and technological performance of the top of the range models from the four-ring brand
Strategy / Solution
- Individualised courses for (prospective) clients given by professional instructors on a specially designed circuit
- Four workshops: 1) slalom 2) cornering techniques 3) ABS braking 4) fast lane change
- The icing on the cake: the infamous "hotlaps", a driving demonstration by a professional instructor
Results
- Guaranteed excitement
