NYSE Euronext International Trader Forum
Client: NYSE Euronext
Agency: d-side group
Overview / Objectives
- Gala dinner for the 120 most important traders of NYSE Euronext
Strategy / Solution
- Cocktails in the visitors' gallery of the Palais de la Bourse
- Dinner in an atmospheric location
- Surprise through appearance of opera singers dressed as waiters
Results
- 120 most important traders were well entertained
- Element of surprise through opera singers as waiters was
very effective
