Publicity fair in Düsseldorf
Client: Stedman from Hanesbrands
Agency: d-side group
Overview / Objectives
- Attract visitors to a fair hall that has been rarely visited previously but is needed for the expansion of PSI
- Represent Hanesbrands on the spot at PSI
- "10 colours 15 styles": new slogan of Hanes. Familiarise the public with the new Hanes approach
Strategy / Solution
- 4 body painted actors encourage visitors to have their picture taken by photographers
- Photos are transposed by a computer to "Stedman the Tiger", mascot of the current campaign
- Result is printed on a T-shirt and given as a reward for visitors who returned to the Stedman booth
Results
- Close to 1.500 people left with a very personal Stedman souvenir
- Huge success for Stedman
- Successful collaboration between d-side stand and d-side event
