Toyota Tonero launch
Client: Toyota Industrial Equipment Europe
Agency: d-side group
Overview / Objectives
- Present the new series of Toyota's technologically advanced products
Strategy / Solution
- Show was focussing on the 5 core values of the new generation
- Gymnasts, acrobats, musicians and dancers performed as a unit leading up to the presentation of the new products
- Video highlighting of the product characteristics in High Definition
Results
- Presentation won the enthusiastic approval of distributors, customers and journalists
