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3 year roadshow for Olympic Games in Athens

Client: OTE – Cosmote, the national telecom and mobile operator in Greece
Agency: EY ZHN 

Overview / Objectives 

  • Develop a three year official Olympic activation in the format of a roadshow to achieve national coverage
  • Promote Olympic values and spirit
  • Enhance loyalty and strengthen the corporate image of  OTE – Cosmote around Greece 

Strategy / Solution

  • Using high technology tools (simulators, multiscreen systems, interactives, etc.) and specially designed inflatable domes and roadshow trucks 

Results

  • More than 3 years on the road
  • 3-4 day events in 50 cities around Greece
  • Over 500,000 visitors
  • A unique tool to enhance sales, brand awareness and loyalty schemes with the public as well as with the local government, city authorities and national stores network