Coca-Cola Soundwave in Bucharest
Client: Coca-Cola Romania
Agency: EY ZHN
Overview / Objectives:
- Design and develop the highlight of a global activation (Coca-Cola Soundwave) in Romania, with the format of a a unique multimedia music event in the heart of Bucharest
Strategy / Solution:
- Create interest to attract the public and Romanian youth, through the use of a seamless 360 degree projection dome as a central element and a number of national and international DJ’s
Results:
- Important media coverage, VIP hospitality, trade relationship opportunities and more have been developed as parallel activations
- Over 15,000 guests on Parliament Square
