CSR activation for Cosmote, the leading mobile operator in Greece
Client: Cosmote
Agency: EY ZHN
Overview / Objectives:
- To continue a successful Olympic activation in the area of sports
- To use the activation as a tool to approach young audience with families
- To use the activation to develop relationships with municipalities and local communities
Strategy / Solution:
- An innovative activation never done before, with a 360 degrees toolkit
- An ergo metric measurement unit providing athletic and sports orientation to youth and children
- Live (on the streets), internet, call center, promotion, media, famous Olympic and sports ambassadors (Pyros Dimas, golden Olympics medal winner)
Results:
- More than 11,000 participants with active participation of high level municipality officials
- Bonding with local communities at all levels
- Coverage of more than 50 municipalities all over Greece
