Vodafone sales and mobile marketing activation
Client: Vodafone
Agency: EY ZHN
Overview / Objectives:
To develop and operate a new mobile “tool” in order to:
- ensure registration of existing Vodafone prepay subscribers base
- attract non Vodafone users to try Vodafone network
- draw attention and a positive word of mouth
Strategy / Solution:
- Design and develop a nationwide marketing and sales tool
Results:
- Visited more than 120 cities all over Greece
- Achieved more than 75.000 mobile registrations and growing
- Achieved 60% (45,000) new mobile connections
