Stade de France - 10th anniversary
Client: Stade de France
Agency: Le Public Système
Overview / Objectives
- Celebration of the 10th anniversary of the Stade de France in Paris
- Make the anniversary an unforgettable event, shared by as many people as possible all year long
- Create massive media fallout on various channels to multiply the event effect
Strategy / Solution
- "The 10" was developed as central topic and key visual of the event
- By installing an oversized illuminated "1" on the forecourt of the stadium an impressive picture of "The 10" was created when looked at from above
- The unique event (amongst others Zinedine Zidane was present) was accompanied by a PR campaign as well as a specific web approach
Results
- Truely eye-catching event covering several target groups (public, invited guests, media etc.)
- Massive media coverage: over 40 TV channels, 100 print media fallouts, 130 radio broadcasts, 110 web fallouts
- Outstanding key visual optimally displayed via different communication channels
