Veuve Clicquot – Press trip to New York
Client: Veuve Clicquot Ponsardin
Agency: Le Public Système
Overview / Objectives
- Launch of a new limited edition Jeroboam on the occasion of Veuve Clicquot's annual international party
- Press event for American and international opinion leaders from all over the world to generate awareness
- Help discover a new vintage bottled in a special magnum
Strategy / Solution
- Organise a press trip and «Starlight Yellow» evening party in the heart of new York for 300 pax
- Exclusive venue on the 52th floor of the 7 World Trade Center to trigger media presence in the run-up of the event
- Let press representatives discover New York from a privileged angle
Results
- Several international rollouts
- Reinforcement of the image of Veuve Clicquot Ponsardin on the international and American territories
- More than € 10.000 generated through merchandising sales that were used for a charity project
