Windows Vista launch
Client: Microsoft
Agency: Le Public Système
Overview / Objectives
- Develop holistic communication approach around the introduction of the latest windows version
- Reach two different target groups: the general public as well as selected Microsoft guests
- Create media response by an exceptional eye-catching approach
Strategy / Solution
- Evening event for 800 selected Microsoft guests in the Grand Arche at La Défense
- Must-see event for public with illuminations, fireworks and further gedöns in the heart of Paris
- Integrate all ecosystems for the launch activities without jeopardizing its event character
Results
- 800 impressed visitors at the exclusive evening event
- Massive media coverage: TV channels, newspapers, radio stations, various business partners etc.
- Total audience on the launch event activities: 7.518.000 readres, 38.897.000 listeners, 36.980.000 viewers
