Beachvolleyball Grand Slam
Client: Nokia Alps / Henkel CEE
Agency: MPM Sponsoring Consulting
Overview / Objectives
- Comprehensive image campaign in the field of cool sports, clearly adjusted to the target group of youths aged between 14 and 24 in the domestic market
- VIP-treatment and use of an attractive B2B-platform in a unique environment
Strategy / Solution
- Acquisition of the presenting and main sponsor status together with corresponding media presence
- Attractive appearance and promotion on-site in order to make visitors aware of the brand and the new products
- Increase of media presence by means of accompanying communication activities in the run-up to the event
- Extended VIP-treatment with special program for Nokia Guests
Results
- Thanks to sponsoring over several years, a distinct identification of the brand with the trend sport beachvolleyball can be noticed
- Anual treatment of up to 130 VIP-guests
- 100 000 enthusiastic visitors / contacts on-site
- Enormous national and international media coverage
