tipp3-Bundesliga powered by T-Mobile
Client: T-Mobile
Agency: MPM Sponsoring Consulting
Overview / Objectives
- Introduction of the then young mobile phone company max.mobil to the mass market by means of the first European league sponsoring
- In the second step implementation of the new company name T-Mobile into sponsoring
Strategy / Solution
- Naming right of the Austrian Football League
- Comprehensive integration into the marketing mix
- Comprehensive media cooperation
- Young Talent Awards
Results
- Increase of awareness level of the brand T-Mobile in the Austrian market
- International Sponsoring Award 1999
