Zurich Film Festival
Client: Nokia Alps
Agency: MPM Sponsoring Consulting
Overview / Objectives
- Nokia has supported the Zürich Film Festival since the very beginning (founding partner) and uses the festical's credibility as communications platform for launching the new imaging smart-phones Nseries
- The Zurich film festival and Nokia bring together established experts of the film industry with directors of tomorrow
Strategy / Solution
- Creating awareness for the sub brand Nokia Nseries in order to create demand and support Multimedia Sales / drive user experience for Nokia Nseries devices
- Initiating the ZFF Mobile Movie Award for 24 sec. movies created on mobile multimedia computers
- Utilizing full marketing mix to support device experience before, during and after the event
- Addressing product aware target groups
Results
- 180 participants in the category ZFF Mobile Movie Award
- 18.000 visitors on-site
- comprehensive media coverage before, during and after the festival
