Canon Spectacolor launch
Client: Canon
Agency: Plus Nine Zero
Overview / Objectives
- 2 day exhibition of Canon’s professional printing machines in one of the nicest locations in Istanbul
- Exhibit Canon’s professional printing machines
- Product Launch for approximately 7.000 Canon dealers to introduce new machines
Strategy / Solution
- Create an umbrella concept and develop the exhibition design based on this idea
- Symbolize the colour fan of Canon machines and the extend of all products combined under Canon umbrella with that concept
Results
- Increase in the sales of Canon machines
- Receive 20% more participants (300) than expected
