• d-side group
  • Toyota Tonero Launch
  • NYSE Euronext International Trader Forum
  • Gyproc 50th anniversary
  • Construction Forum
  • Audi Sportscar Experience
  • Publicity fair in Düsseldorf
• Fast Track
  • G4S 4teen programme
  • Heineken consulting
  • HSBC
  • Lucozade Sport
  • UK Athletics
• EY ZHN
  • 3 year roadshow for Olympic Games in Athens
  • International Microsoft Platform 2006
  • Coca-Cola Soundwave in Bucharest
  • CSR activation for Cosmote
  • Vodafone sales and mobile marketing activation
• Le Public Système
  • Veuve Clicquot - Press trip to New York
  • CIO Awareness Campaign
  • Windows Vista launch
  • Stade de France - 10th anniversary
  • Microsoft Imagine Cup
• Plus Nine Zero
  • BAT Sales Meeting
  • Oracle OPN meeting
  • Canon Spectacolor launch
  • TNT management meeting
  • Alliance of Civilizations the Second Forum
• PS Communication
  • Lätta Parcour
  • Ericsson Racing Team
  • The Tall Ship’s Races
  • Carlsberg Sponsoring Åre
• Roth & Lorenz
  • Coca-Cola Christmas Tour
  • Mercedes-Benz PANGAEA Expedition 2008 - 2012
  • T-Systems Automotive Summit 2010 - Paris
  • Continental PR Consulting 2011
  • DEHA Tecselect
• Set Up
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  • Terra Madre
  • Winter Olympic Games - Medals Plaza
  • Salone del Gusto 2008
  • Monza F1 Grand Prix
• The Concept Power

Ericsson Racing Team

Client: Ericsson
Agency: PS Communication

Overview / Objectives

In August 2007, PS Communication won the Ericsson Racing Team pitch pending the 2008-2009 Volvo Ocean Race. PS Communication was invited to an agency pitch in competition with Jack Morton and Octagon. The assignment is three-fold:

Communications platform: The "On Board" concept will be used in all event-related communication during the Volvo Ocean Race worldwide in different channels

Strategy / Solution

Namegiving ceremony: The namegiving ceremony for Ericsson 3 in Barcelona February 12th marked the start of an intensifying phase in communicating Ericsson's commitment to the Volvo Ocean Race. The naming ceremony took place during the Mobile World Congress in Barcelona, one of the most important events for Ericsson in 2008 since most of their major clients were on site.

Results

Redesign of mobile pavilions: In each stopover around the world Ericsson will use a pavilion to host meetings, seminars, technical showcases and press conferences. To maximize customer experience the pavilions will be conceptualized and redesigned. The new design is integrated with the theme On board and will be adapted to present Ericsson's latest technology in the best possible way.