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Lätta Parcour

Client: Lätta
Agency: PS Communication

Overview / Objectives 

LÄTTA, a healthy margarine, is one of the strongest FMCG-brands in Sweden. PS Communication created an event marketing concept to help build brand image and create powerful interaction with the key target group: young adults aged 18-29.

Strategy / Solution

PS Communication lifted the Parcour theme, resulting in a national road show, including the largest Parcour-track ever constructed. A large number of meetings, samples and eager racing fans all contributed to fabulous results.

Results

The campaign was communicated in-store, with ads on the web and in print, along with PR - resulting in a significant amount of articles in the media, both print and on air.