Mood image for this segment

The Tall Ship's Races

Client: The Tall Ship's Races
Agency: PS Communication

Overview / Objectives 

PS Communication was awarded the task of planning, producing and executing the 2007 edition of The Tall Ships' Races in Stockholm. The event is one of the most spectacular happenings a city could possibly host. Stockholm's quays were filled with 120 sailing vessels of all sizes, along with thousands of crew members from 25 countries.

Strategy / Solution

Happenings included a spectacular stage program, a crew parade through Stockholm, fireworks off the Old Town and much much more. The actual start of the race was held off Sandhamn.

Results

Goals were set to a high standard, compared with the last visit seven years previously. We succeeded in attracting more than 1 million visitors during four days. And the survey carried out on-site resulted in a grade of 4,8 on a scale from 1-5 which we are very proud of!