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DEHA TECSELECT Convention 2009 – Europa Park Rust

Client: DEHA Elektrogroßhandelsgesellschaft mbH & Co. KG (electric wholesaler)
Agency: Roth & Lorenz

Overview / Objectives

  • „TECSELECT – DEHA’s premium commercialisation system
  • 3-day convention with 1,000 electric traders in Germany
  • Presentation of current business trends, innovative products and TECSELECT services
  • Seminars and lectures, interactive workshops, trade show, dinner/evening event

Strategy / Solution

  • Strategic consulting and full-service implementation
  • Development of all communication activities
  • Architectural design and realisation of a 250 sq m trade show stand

Results

  • Sustainable customer loyalty
  • TECSELECT positioning as a strong and successful partner