Mercedes-Benz PANGAEA Expedition
2008 - 2012
Client: Mercedes-Benz
Agency: Roth & Lorenz
Overview / Objectives
- Concept development for Mercedes-Benz’ main sponsorship of the worldwide environmental expedition PANGAEA
- Implementation and supervision of project sponsorship through a 4-year period
- Enhancing and strengthening Mercedes-Benz positioning as a pioneer in environmental sustainability
Strategy / Solution
- 360° integrated communication strategy
- PR campaign (continuous international press relations and concerted highlight events)
- Pro-active and flexible involvement of core markets
- Defining the 4-year cooperation as a strategic partnership
Results
- High-level media coverage in over 50 countries
- Successful customer events in several markets along the expedition route
- Generation of valuable content for the commitment of Mercedes-Benz in the key area of sustainability and green technologies
