T-Systems Automotive Summit 2010 - Paris
Client: T-Systems
Agency: Roth & Lorenz
Overview / Objectives
- International roll-out of the established event series for high-ranking, automotive industry representatives (C level)
- Yearly convention addressing specific topics and market innovations
- Integrated project management from concept development through to implementation
- Key objectives: customer motivation/retention, presentation of T-Systems fields of expertise, creation of a networking platform
Strategy / Solution
- Various expert presentations on state-of-the-art market innovations
- Interactive forum/Q&A sessions with all speakers
- Exclusive tour of the Paris Motor Show
Results
- Sustained customer retention
- Active face-to-face communication
- Exclusive event series with top specialists
