CioccolaTÒ
Client: City of Turin
Agency: Set Up
Overview / Objectives
- Organise the main attraction for all chocolate gourmands seeking taste, as well as recipes, advice, and curiosities
- Prepare venue, stands, infrastructure etc. for 900.000 visitors
- Create a new global experience inside the chocolate universe
Strategy / Solution
- Overall organsiation from tasting workshops to meetings with chefs and sector experts
- Concerts, children's activities programmed in the Salon, guided tour through the CioccolaTÒ Factory
- Literary appointments of "4x4 Odes to chocolate" and the sensational "For a fistful of cocoa" duels
Results
- Very successful sales: 52.000 kg of chocolate, 10.000 cups of hot chocolate, 800 kg of ice cream, 500 crepes
