Terra Madre
Client: Slow Food
Agency: Set Up
Overview / Objectives
- Design and build stage settings for the second edition of Terra Madre, the world meeting of food communities
- Venue management and overall logistic organisation
Strategy / Solution
- Set up an immense tree in the area of Palaolimpico Isozaki placing all around the conference rooms as the leave
- Gathering of almost 9.000 people in Torino: 4.803 farmers, breeders and fishermen, 953 cooks, 411 professors etc.
- Participation of Ministry for Agricultural and Forestry Policy, Italian Ministry of Foreign Affairs, City of Turin etc.
Results
- Terra Madre meeting marked an important step forward in building a Global Terra Madre network
