Winter Olympic Games - Medals Plaza

Client: City of Turin
Agency: Set Up

Overview / Objectives

Create the city of Turin centre stage as well as attend to the athletes
Create a moment of entertainment and involvement of the audience during the award ceremonies
Provide international awareness & visibility of the Turin Winter Olympic Games within the media

Use one of the most beautiful squares in the world as location. Develop a highly technical and innovative stage construction. Architectural and engineering solutions were state of the art and an innovation in the history of the Olympic Games
Event was rounded by a spectacular scenography "mirroring" in the Baroque architectures: stage structure was composed by an enormous reflecting surface capturing the historical background and expressing a contrast between history and hi-tech
The award ceremonies were preceded and followed by concerts of international and local stars