Public Système Hopscotch, Paris

We are a communication group operating in the universes of Public Relations, Press Relations, Events, Marketing Services and Travel – with 4 areas of expertise (Fashion, Entertainment, Cinema and Sport). We have extensive experience in addressing 3 types of problems:

Revitalising your markets

Share your vision of your company's future, win over the financial community, stimulate your direct and indirect sales force, rediscover a community spirit or create long-lasting, relevant links with your customers. How? What are the keys to success? Are there new fields of activity to be explored?

Revitalising your image

Positioning yourself, making yourself stand out by creating unexpected differences, finding, appropriating and developing your communication territory, or even transcending it and becoming its sole representative. Succeeding in attracting your target audience over the long term is the result of meticulous work and expertise that cannot be improvised.

Revitalising your sales

Beyond the traditional question of how to maximise sales justifiably asked by every brand, some more sophisticated questions emerge: How can we sell differently? How can we give meaning to our sales? Are there new ways of looking at purchasing? What about new distribution methods?

Our methodology

Because we are convinced that in order to produce an effective, differentiated communications strategy, companies must focus on what is important to their target audiences, our methodology is founded on community marketing©.
Determining the communities to which the target group belongs or refers, and then finding the relevant communication territories and focusing on common ground. This is essential for choosing the most appropriate media and communication tools.

Our organisation

Once we have taken your brief, Public Système Hopscotch puts together a tailor-made, dedicated internal team to ideally meet your requirements. We analyse your request, examine strategies and prepare actions to be taken and on-the-ground production.
In addition to this traditional approach, Public Système Hopscotch also offers specialist support for each of your specific needs.